Superleague Formula Nations Cup available in over 400m TV households The Superleague Formula Nations Cup today announced that it has concluded a number of broadcast deals, which will see the championship available in over 400m homes worldwide for the 2011 season.
The agreements will see coverage of the series, both live and delayed, in over 180 territories from major European markets to countries as far apart as the Americas, Asia, Oceania and Africa.
The series will also stream races live via its own website www.superleagueformula.com and also through a number of online partnerships.
The innovative race production is fully produced by Endemol Sport. The live package includes two 40 minute races, separated by a 20 minute gap, in which the broadcasters will have full live access to the drama and emotion of the pit garages as crews and drivers prepare for the second race.
At the conclusion of the second race the top eight points-scoring drivers taking to the track for a five lap sprint Super Final race with €250,000 prize money to race for.
“The cars look spectacular in their newly designed liveries and we have a great line-up of drivers,” says Teba Gomez-Monche, Head of TV at Superleague Formula. “Endemol Sport are a fantastic partner to produce this innovative package of top class action, mixing the raw drama and reality of motorsport in a way never captured on screen before. We are confident that our audience will grow and grow throughout the season, and also our rosta of broadcast partners.”
Lawrence Duffy of Endemol Sport adds: “Superleague Formula has grown enormously in its first four years and is now really a global championship. Motorsport can at its best be a heady cocktail of drama and emotions and we want to bring some of that to the viewers worldwide in a way that grows the understanding and theatre of the races, the drivers and the championship itself.”
The Superleague Formula Nations Cup gets underway at Assen in Holland this weekend and will feature races in Belgium, Russia, Brazil, China, the Middle East and New Zealand*
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