SPEED Teams with Tracks to Sell Tickets
SPEED is using its growing Web presence to strengthen its relationships with race tracks, creating SPEED Inside Deals, a micro-site offering specially priced ticket packages, pit passes and access to driver and SPEED on-air personality meet-and-greets.
“The tracks continue to be great partners with SPEED,” said network President Hunter Nickell. “To keep the sport growing, we need to do our part in getting fans to the race track.”
SPEED is the only television network offering live, on-site programming from every NASCAR Sprint Cup Series venue all season long with shows like NASCAR RaceDay, NASCAR Victory Lane and Trackside. In addition, SPEED is the exclusive home of the NASCAR Camping World Truck Series and delivers the vast majority of television coverage for practice and qualifying sessions from all three of NASCAR’s national touring series.
SPEED.com had 1.24 million unique visitors in May, tracking up nearly 20 percent year-to-year.
The SPEED Inside Deals package offer for this weekend’s race in Pocono includes: Sunday Pit Pass, Souvenir Program, Die-Cast, Goody Bag, Hot Lunch with Beverages and Simulators. Free Skirmish Paintball Passes for 2 and 15 percent off Pocono Raceway merchandise.
The program proved successful at Daytona International Speedway earlier this year, and plans to support the Coke Zero 400 next month already are underway.
“We’re excited to partner with SPEED on special deals for fans to the Coke Zero 400 weekend in July,” said Joie Chitwood, President of Daytona International Speedway, where SPEED Inside Deals helped sell hundreds of ticket packages to Speedweeks events including the Rolex 24 At Daytona and the 53rd Daytona 500 earlier this year. “Every week, SPEED brings the best in race coverage to fans nationwide. Through SPEED Inside Deals, fans can now experience the thrill of live NASCAR racing at their favorite track like Daytona and others.”
The Coke Zero 400 package on SPEED Inside Deals includes: a reserved Segrave, Roberts or Weatherly Tower grandstand seat at the Coke Zero 400 on July 2; pre-race/Sprint FANZONE pass on July 2; Richard Petty Driving Experience ride-along on Sunday, July 10 – all for only $210 – a savings of $125.
To learn more about “SPEED Inside Deals,” please visit: http://www.speedtv.com/deals.