TNT NASCAR Coverage Averaging Nearly 5.1 Million ViewersUPDATE The TNT NASCAR 2011 Sprint Cup Series is off to a solid start through the network’s first three weeks of racing with an average of 5,097,000 viewers, up +7% over the 2010 total season average, and a 3.1 U.S. HH rating (up +3%).
TNT’s coverage on Sunday of the Toyota/SaveMart 350 from Sonoma’s Infineon Raceway earned a 3.2 U.S. HH rating, an increase of 17% from last year’s race. In addition, the race garnered 5,188,000 total viewers (up + 16%) and averaged 3,743,000 households (up + 21%).
NASCAR.com’s RaceBuddy continues to complement TNT’s television coverage with 848,000 video streams during Sunday’s race in Sonoma. Sunday’s race eclipsed last year’s RaceBuddy video stream total from Sonoma by 211% and last week’s video stream total from Michigan by 16% and became the second-highest total in RaceBuddy history behind TNT’s first race of the 2011 Summer Series in Pocono that saw a record-breaking 1.1 million video streams.
Additional TNT RaceBuddy on NASCAR.COM highlights from Sunday include:
RaceBuddy Player Page Views +93%, (256,000 vs. 133,000 in 2010)
RaceBuddy Player Visits +94%, (142,000 vs. 73,000 in 2010)
RaceBuddy Player Unique Users +77%, (115,000 vs. 65,000 in 2010)
5 million total minutes streamed
06/28/11 TNT’s coverage on Sunday of the Toyota/SaveMart 350 from Sonoma’s Infineon Raceway earned a 3.2 U.S. HH rating, an increase of 17% from last year’s race. In addition, the race garnered 5,188,000 total viewers (up + 16%) and averaged 3,743,000 households (up + 21%). The TNT NASCAR 2011 Sprint Cup Series is off to a solid start through the network’s first three weeks of racing with an average of 5,097,000 viewers, up +7% over the 2010 total season average, and a 3.1 U.S. HH rating (up +3%). Turner Sports
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