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DATE News (chronologically)
07/30/11
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Baltimore Grand Prix signs seven new sponsors  
With just over a month remaining until the Baltimore Grand Prix speeds through the Inner Harbor Sept. 2-4, organizers are racing to meet their sponsorship goals.

The Grand Prix said Friday it has reached deals with Dr. Pepper to be the race’s official soft drink and Royal Farms to be its official coffee.

Organizers also announced they signed Baltimore’s Merritt Properties, New York’s Constellation Wines and Mr. Tire.

Terms of the deals were not disclosed.

“The momentum and support for the inaugural Baltimore Grand Prix has just been amazing,” Baltimore Grand Prix CEO Jay Davidson said in a statement.

As part of their deals, Dr. Pepper will host a go-kart track at the event’s Interactive Zone all weekend. Constellation Wines will be served in all the hospitality suites at the event, and Mr. Tire will have an on-site presence during the weekend as well as promotional items for the event in their more than 800 retail locations.

Ruth’s Chris will be branding the Ruth’s Chris Harbor Club, providing patrons a VIP pass that includes catered steaks, access to a special cigar bar area, a three-day grandstand seat in coveted Grandstand 9 and complimentary Paddock Passes.

As reported earlier this month by the Baltimore Business Journal, Budweiser will be the official beer of the event. Its beer along with Royal Farms’ coffee and Dr. Pepper will be served across the event.

The Grand Prix is expected to draw more than 100,000 visitors to the Inner Harbor Sept. 2-4. Earlier this month, organizers said they were 15 to 20 sponsors short of their goal of 35 to 40.

Davidson could not be reached for immediate comment Friday.

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