Airtel becomes Indian GP title sponsor Leading global telecommunications company Bharti Airtel has joined forces with this year’s inaugural Indian Grand Prix, being revealed as the title sponsor for the October 28-30 event. With the race just over two months away, F1 commercial rights holder Bernie Ecclestone expressed his delight at completing another vital step.
"I am very pleased with our association with Bharti Airtel which has demonstrated that they are the very forward thinking company that I believe and was the reason for seeking their help in promoting Formula 1 in India through their 200 million plus customers," he explained on Thursday morning.
Sanjay Kapoor, Bharti Airtel CEO for India and South Asia, added: "A sports phenomenon that initially originated from Europe and went across the globe to become a rage, Formula 1 today enjoys the cult following of a whopping 500 million plus fans.
"Airtel, with its 200 million plus customers which significantly represent the young and vibrant population, is delighted to be affiliated with F1 to bring this international sports event to India for the time first time ever! Right through its growth path, Airtel has been associated with speed, performance, calculated risks and excitement, the very words that spring to mind when you think of Formula 1.
"Hence, it is only natural that Airtel and Formula 1 together bring to life the dreams of millions of young and passionate sports enthusiasts in India, giving them an opportunity of a lifetime to watch the very first Airtel Grand Prix of India in person."
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