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DATE News (chronologically)
10/03/11
nascar
Goodyear And NASCAR Extend Agreement  The Goodyear Tire & Rubber Company and NASCAR today jointly announced they have signed an extended agreement for Goodyear to continue as the exclusive tire used in NASCAR’s top three racing series for the next five years.

The agreement, which extends through the 2017 season, renews Goodyear as the “Exclusive Tire Supplier” of NASCAR’s Sprint Cup Series, the NASCAR Nationwide Series and the NASCAR Camping World Truck Series. Goodyear has had an uninterrupted commitment to NASCAR since becoming a race tire supplier in the 1950s, making it one of the longest-running supply programs in any sport. In addition, Goodyear has been the exclusive tire supplier for all three of the circuit’s top series since 1997.

“This extension is the continuation of a relationship between experts,” said Pierre Jambon, vice president of Goodyear’s off-highway business. “NASCAR is clearly the expert in stock car racing, and it has chosen Goodyear because of our expertise in delivering outstanding performance. Our tire performance on the track validates our brand, inspires confidence for drivers and helps create exciting racing for fans. We are proud to continue to be an integral part of NASCAR.”

“Our longtime relationship with Goodyear is a testament to the company’s consistent high-quality tire it supplies the race teams,” said Jim O’Connell, NASCAR’s chief sales officer. “Not only are they experts in tire performance, but they are also a brand that understands how to effectively engage and connect with our fans through creative activation.”

What they’re saying about Goodyear’s contract extension with NASCAR:


Stu Grant, general manager of worldwide racing, Goodyear: "This season marks the 57th consecutive year of Goodyear's involvement with NASCAR, and I can't imagine our racing program without that alliance. We've been able to grow the exposure of the Goodyear brand through the phenomenal growth of NASCAR over the years, and it's been a very exciting process. The race cars have evolved and I thing that together, Goodyear and NASCAR have delivered a racing product that is second to none. We've been able to continually move forward on all fronts due to the tremendous communication and trust that we have with NASCAR at all levels, and I'm very pleased and very proud that this relationship will continue."

Robin Pemberton, vice president of competition, NASCAR
: “To get ahead of the curve and announce this extension is a welcomed event. Goodyear is one of the longest standing partners we have in NASCAR, and we have a great relationship. Goodyear tires are one of the main reasons we are currently having some of the greatest competition in the history of NASCAR.”

Chad Knaus, crew chief, No. 48 Hendrick Motorsports Chevrolet:
“I think the level of commitment from Goodyear over the years is incomparable among all levels of auto sports. Goodyear is always here, talking to the competitors, making sure their product performs how we need it to. The way their engineers work and deal with the teams, it shows why they have succeeded in this sport for so long. Goodyear’s tires are very consistent and they are very safe. That’s what I focus on, from a crew chief or team standpoint, is the consistency of the tires. Goodyear continually tries to evolve to keep up with the sport and puts its resources back in, and that is greatly appreciated.”

Carl Edwards, driver, No. 99 Roush-Fenway Ford:
“Every week the Goodyear guys work with us to make sure the tires perform well and are safe, and I’m proud that they’re coming back. Goodyear not only does a great job on the race track, they do a great job with all the tires they make. I have Goodyears on my motorhome, my airplane and all my cars at home, and I wouldn’t want it any other way.”
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