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DATE News (chronologically)
10/03/11
racing news
Boss Sports Working in Auto Racing's Elite; Formula 1, NASCAR and IndyCar  John Mattera, through his newest venture, Boss Sports is working with leading Formula One, NASCAR and IndyCar teams to partner top brands within the elite of auto racing around the world.

Formula 1, NASCAR and IndyCar represent dynamic global and domestic platforms. With unparalleled levels of brand exposure through sponsorship opportunities that generate hundreds of millions of dollars in marketing, on-air and print advertisement value, plus an extended, experiential connection to desirable market demographics, elite sport can offer incredible returns on investment.

"We are delighted to be working cohesively as a sponsorship company with the leading players in international motorsport and we are anticipating strong momentum for all parties," said Andy King, Managing Directors of Boss Sports.

Boss Sports offers brands unbiased insight and access to a widely sought-after marketplace by aligning them with the teams and athletes that can make elite level auto racing such a dynamic and rewarding platform.

"We are looking forward to working on developing our business with rights holders both internationally and here within the U.S.," stated John Mattera, Chairman of the Board of Boss Sports.

John Mattera first introduced Boss Sports at the Indy 500 100th Anniversary, and has made great strides since. Boss Sports uses its connected insider knowledge of both business and racing to present opportunities and strategies to corporations looking to achieve significant gains in brand recognition, brand experience and brand value.

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