NASCAR Talladega Truck Series TV Rating According to Nielsen Media Research, SPEED coverage of last Saturday’s NASCAR Camping World Truck Series race from Talladega Superspeedway scored a 1.12, up six-percent from last year’s equivalent Talladega race (1.06). The event peaked at a 1.35 with HH and 1,347,000 total viewers.
Saturday’s race was up three-percent among M35-54 (1.09 vs. 1.06) and 26-percent among M18-49 (.59 vs. .47) over the 2010 Talladega event. It was the second-highest NCWTS race of the season on SPEED to-date, trailing only the network’s coverage of the season-opening race from Daytona International Speedway (1.49).
Additionally, last weekend’s race ranks as the second highest-rated Talladega race in SPEED history (2009 race scored a 1.34). During SPEED coverage of last Saturday’s race, the network was the highest-rated basic cable network among M35-54 and the second highest-rated among M18-49.
With three races remaining in the 2011 season, the NASCAR Camping World Truck Series is pacing up five-percent overall versus last year at this point (.82 vs. .78). SPEED provides live coverage from Saturday’s race at Martinsville Speedway beginning at 1:30 p.m. ET with NCWTS Setup with Krista Voda, followed by live race coverage at 2 p.m. ET.
Copyright 1999-2014 | AutoRacing1 is an
independent internet online publication and is not affiliated with, sponsored by, or endorsed
by IndyCar, NASCAR, FIA, Sprint, or any other series sponsor.
This material may not be published, broadcast, or redistributed without