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DATE News (chronologically)
10/28/11
TV News
NASCAR.com goes live on Google TV
NASCAR.COM today announced the launch of NASCAR.COM LIVE, a new app available on Google TV, the open TV platform that brings entertainment from the Web to your TV.  Through NASCAR.COM LIVE, fans can access interactive features including HD video on-demand clips, driver profiles, standings and schedules for the NASCAR Sprint Cup Series, Nationwide Series and the Camping World Truck Series. NASCAR.COM LIVE is the first racing app for Google TV.

NASCAR.COM LIVE provides users with exciting free content throughout the week and brings fans closer to the action during the race. On a NASCAR Sprint Cup Series race day, users can launch “Live Mode” to access the app’s lap-by-lap updates and follow lead changes and statistics with the live leaderboard.  Additionally, users can complement their viewing experience of the live race broadcasts on FOX, TNT and ESPN/ABC by pairing the app’s “Live Mode” with their existing TV service’s picture-in-picture feature. On Non-Race Days, users can access a library of HD video on-demand clips, upcoming race schedules, standings, archived race results, driver profiles and a NASCAR 101 section with information about the points system, common NASCAR terms, and an overview of how the Chase for the NASCAR Sprint Cup works.

“NASCAR.COM LIVE is an exciting option for fans looking to consume NASCAR.COM content through their television experience,” said Justin Williams, senior director of business operations for NASCAR.COM. “Our partnership with Google TV is another example of NASCAR.COM’s efforts to deliver content through emerging platforms and technologies.”

“For the first time ever, NASCAR fans can consume the sport’s most popular content on one screen, on demand, and in High Definition,” said John Martin, managing director of digital media for NASCAR.  “NASCAR.COM Live is our first foray into the interactive TV space, continuing our commitment to provide the most loyal fans in sports with NASCAR content in as many places as possible. This new app will be a great complement to the television broadcast, giving our fans the ultimate companion viewing experience.”

Fans will see much of the same content that they see every day on NASCAR.COM as they navigate through the app, including the latest video features and preview shows, all optimized for web-enabled televisions running Google TV. Additional features for NASCAR.COM LIVE include:

Driver Profiles: Accessible through the standings and drivers sections, fans can drill down for additional details about NASCAR Sprint Cup Series drivers including current ranking, photos, and team and car details.
Schedules: Before the drop of the flag, fans can access a schedule of races for each series (NSCS, NNS, NCWTS). In addition, users will be better able to tune-in to NASCAR programming by setting reminders that alert them to the beginning of the qualifying round and official start of each race.
Real-Time Race Updates: In addition to lap-by-lap updates and live leaderboard module, on race day the app will automatically change its race flag background to green, white, yellow, red or checkered to reflect the current status in the race.

Google TV launched in 2010 and is a platform that brings all the great entertainment from the Web to your TV. Google TV is available on select televisions, Blu-Ray players from Sony, and a companion box from Logitech.

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