Quicken Loans to back Stewart-Haas No. 39 UPDATE Quicken Loans Inc., the nation's largest online retail mortgage lender, has formed a partnership with Stewart-Haas Racing (SHR), the NASCAR Sprint Cup Series team co-owned by two-time series champion Tony Stewart and Gene Haas.
Quicken Loans will be the primary sponsor of SHR's No. 39 team and driver Ryan Newman for nine races in 2012, and when not serving as a primary sponsor, will be an associate sponsor. Additionally, Quicken Loans will be an associate sponsor on the No. 14 Office Depot/Mobil 1 Chevrolet Impala of Stewart throughout the 2012 Sprint Cup season.
To kick off this partnership, Newman and the No. 39 team will carry a special paint scheme to highlight the upcoming Quicken Loans Carrier Classic during this weekend's Sprint Cup event at Texas Motor Speedway in Fort Worth.
The Quicken Loans Carrier Classic pits the No. 1 North Carolina Tarheels against the Michigan State Spartans in an unprecedented season-opener to the NCAA Division 1 Men's Basketball schedule, as the game will be played on the flight deck of the U.S.S. Carl Vinson on Nov. 11, 2011 – Veterans Day. The game will be held at Naval Base Coronado in the San Diego Harbor in front of 7,000 military personnel and spectators while being televised live on ESPN at 7 p.m. EST/4 p.m. PST.
"As a company that prides itself on the speed and ease of its loan process, it only made sense for Quicken Loans to partner with NASCAR – a sport built around amazingly fast cars and extremely talented drivers," said Jay Farner, president and chief marketing officer of Quicken Loans. "More than just sponsoring Ryan Newman, we've found a perfect partner in Stewart-Haas Racing. Right from the first conversation with them, we knew we had found a team as driven to amaze as we are."
Quicken Loans will share space on the No. 39 Chevrolet Impala with the U.S. Army, which has sponsored Newman since the inception of SHR in 2009.
"It's an absolute pleasure to share the No. 39 car with the U.S. Army," Farner added. "We're one of the nation's largest VA mortgage providers and a company that appreciates the selfless sacrifices our military make for us every day. It is why we are the title sponsor of the Quicken Loans Carrier Classic and why we're leveraging the NASCAR Sprint Cup Series race at Texas Motor Speedway to promote this one-of-a-kind experience on the flight deck of the U.S.S. Carl Vinson."
Newman, winner of 15 Sprint Cup races, including the 2008 Daytona 500, will carry Quicken Loans branding this weekend at Texas and during the 2012 Sprint Cup season.
"It's an honor to represent the U.S. Army and it's great to have Quicken Loans join our team, because now we can do even more to help active Soldiers and veterans alike," said Newman, winner of the 2003 Sprint Cup race at Texas. "There's such a parallel between what we do in NASCAR and what our Soldiers do. They go to battle, and their only goal is to win. To partner with a company as engaged with the military as SHR is something that makes us all very proud."
This year, Quicken Loans will improve the financial situation of nearly 150,000 American families and more than 11,000 active and retired military clients by providing assistance in purchasing or refinancing their homes.
"We're very proud to partner with Quicken Loans," said Stewart, who in his three years as a Sprint Cup team owner has qualified for the Chase for the Sprint Cup each time while scoring nine of his 42 career Sprint Cup victories. "They're new to the sport and we aim to make their entry into NASCAR a positive one that will grow their business, and ultimately, grow their involvement within the sport and Stewart-Haas Racing."
11/01/11 Stewart-Haas Racing today will formally announce it has signed Quicken Loans “to a multiyear, co-primary deal." The deal, which sources "valued at more than $4 million a year, will make the Detroit-based online mortgage lender the primary sponsor for nine races" in '12 on driver Ryan Newman’s No. 39 NASCAR Sprint Cup Series Chevrolet. The company "will make its NASCAR debut this weekend at Texas Motor Speedway when Newman drives a car with a paint scheme promoting the Quicken Loans Carrier Classic" SportsBusiness Daily