Some key 2011 TV stats for IndyCarUPDATE For the second consecutive year, the IZOD IndyCar Series saw an increase in television viewership and attendance.
The 2011 season averaged 402,000 viewers per race on VERSUS -- up 10 percent over the 2010 average of 365,000 viewers - while ABC saw a 28 percent increase in viewership, averaging more than 3 million viewers. Overall, the series saw a viewership gain of 28 percent, reaching more than 18.2 million homes --- an average of 1.4 million households per event.
VERSUS, which will be re-branded NBC Sports Network in January, had four of its most-watched races -- Edmonton, Baltimore, Texas and Toronto -- with the July 24 Edmonton Indy topping the list with almost 650,000 viewers.
The 100th Anniversary Indianapolis 500 on ABC was the most-watched race of the year with 6.711 million viewers -- a 16 percent increase over the 2010 race.
Highlighted by attendance growth at the events in St. Petersburg, Toronto, Twin Ring Motegi and the new event at Baltimore, overall attendance numbers for the 17-event schedule also saw an increase of 22 percent in 2011.
"INDYCAR had one of its strongest years in growth on TV and in live audience in 15 years on the last year of our current car," said Randy Bernard, CEO, INDYCAR. "We believe that the new car along with Honda, Chevy and Lotus coming into the IZOD INDYCAR Series will help the sport show positive momentum for 2012."
11/03/11 Some key stats for IndyCar this past season that indicate the series is getting more popular:
Average of 1.3 million viewers watched IndyCar races across ABC and Versus, excluding rain postponed race in Brazil and suspend Las Vegas race (which actually had over 2 million viewers). This is up 18% over the 1.1 million average in 2010.
Average of 402,000 viewers over 11 races on Versus, up 9.8 percent from 366,000 viewers over twelve 2010 races
Average of 3.2 million viewers on ABC, up 17.2 percent from 2.7 million in 2010.
Average race attendance was 97,852, up 10.2 percent from 88,805 in 2010
Total race attendance was 1,663,500, up 10.2 percent from 1,509,677 in 2010
Except for Indy and Texas, oval races were least popular with fans. The smallest three races were Milwaukee (generous if we said 25,000), Kentucky (30,000) and Las Vegas (generous if we said 30,000). Loudon was not much better and it along with Milwaukee and Kentucky have been axed from the 2012 schedule.
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