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DATE News (chronologically)
11/08/11
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Gustavo Yacaman Signs with CMN Sports
Gustavo Yacaman
CMN Sports, a division of Cardenas Marketing Network (CMN), the nation's leading multicultural event marketing agency, today announced that 20-year-old professional race car driver Gustavo Yacaman has signed with CMN Sports for exclusive representation of all sponsorship opportunities. A rising star in the world of auto racing, the Colombian-born Yacaman will spring into the IZOD IndyCar Series in 2012.

Yacaman, who is fluent in Spanish, English and Portuguese, is scheduled to participate in a test drive for Andretti Autosport on Thursday, Nov. 10 at the Palm Beach International Raceway in West Palm Beach, Florida.

"We're ecstatic about adding Gustavo Yacaman to the CMN client roster as our first pro athlete," said Henry Cardenas, Chief Executive Officer/President of CMN. "Gustavo is the future of auto racing. He has an engaging personality, a passion for racing and a winning spirit that complements his work as an environmentalist and socially responsible individual. We're confident that his talent, youth and good values will reap rewards for sponsors worldwide."

Known as "El Tigrillo" ("Little Tiger") for his ferocious racing style, Yacaman has worked tirelessly to hone his skills, racing in three major motorsport series in the past five years: the Formula BMW Junior Masters, the Spanish Formula 3 and, most recently, the Firestone Indy Lights. With his arrival at the IndyCar scene - where living legends such as Michael Andretti, Dario Franchitti and compatriot Juan Pablo Montoya were created - Yacaman hopes to reawaken the collective passion of Latin American fans and lead his supporters to a unique adventure in professional motorsports.

The significant jump from the Firestone Indy Lights Series to the preeminent league of open-wheel racing in the Americas marks the fulfillment of a dream for Yacaman.

"I'm looking forward to joining the CMN family," said Yacaman. "This coming year will be life-changing for me, professionally, and I'm excited to partner with a proven agency like CMN. Henry Cardenas is a seasoned marketer who knows the business of sports and is passionate about helping my team reach new levels of success."

Over the course of 2012, Yacaman, who lives in Miami, will bring sponsors and strategic partners to the homes of more than 344 million people across the world. Although his sights are set on the IndyCar Championship, the active triathlete does not rule out a possible jump to Formula 1 in the future.

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