Kroger, BUBBA burger Back With JTG JTG Daugherty Racing used the NASCAR Sprint Cup Series Media Tour to announce two of its sponsors will be returning to the team for the 2012 season.
Kroger will back 2000 Sprint Cup champion Bobby Labonte and the No. 47 Toyota during the season-opening Daytona 500 at Daytona Int’l Speedway.
“We are pleased to have Kroger helping us kick off our season at Daytona again,” Labonte said.
“They are a great partner of JTG Daugherty Racing. They enjoyed the race last year and we were in the hunt for the win. We were able to stay out of trouble to be in contention on the final lap. If we can be that fortunate this year and put ourselves in position again, anything can happen.”
Once again, the Kroger car will carry the USO logo in The Great American Race on Sunday, February 26. In 2011, the Kroger family of stores expanded its partnership with the USO through Honoring Our Heroes, a year-long campaign to support members of the armed forces and their families. With the help of customers, associates and key partners, the program generated $1.5 million to assist the USO’s programs to support troops and families. Kroger will present these funds to the USO during the pre-race ceremonies at the Daytona 500.
BUBBA burger® has signed on with the racing organization as a primary sponsor for two races and an associate sponsor throughout the season.
“BUBBA burger is excited to return as a sponsor of JTG Daugherty Racing,” according to Billy Morris, president/CEO of BUBBA foods. “NASCAR Fans have grown to be great fans of BUBBA burger at the track and at home. It was an easy decision for us to partner with great brands like Kingsford Charcoal, Bush’s Beans and SCOTT Products for our Racing Season is Grilling Season promotion. Together we will win on the track and off the track.”
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