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DATE News (chronologically)
02/05/12
automotive
Chevy to Air Super Bowl ad Despite Objections from Ford  
Photo of one Silverado from the video below
Last evening Chevrolet was asked by Ford Motor Co. to stop showing its Super Bowl commercial for the Silverado, the longest-lasting, most-dependable full-size pickup on the road.

The good-humored ad, called “2012”, shows the Silverado navigating a completely over-the-top, outrageous version of the devastation and destruction predicted to occur this year by the Mayan calendar includes giant attack robots, meteors and frogs falling from the sky.

A group of friends, who are Silverado owners, makes its way to the designated meeting spot but notice one of their buddies is missing.  The missing friend, however, did not drive a Chevrolet.  Instead, he drove a Ford and doesn’t appear to have made it to the meeting point.

“We stand by our claims in the commercial, that the Silverado is the most dependable, longest-lasting full-size pickup on the road.  The ad is a fun way of putting this claim in the context of the apocalypse,” said General Motors Global Chief Marketing Officer Joel Ewanick. “We can wait until the world ends, and if we need to, we will apologize. In the meantime, people who are really worried about the Mayan calendar coming true should buy a Silverado right away.”

The Silverado ad will run in the first quarter of the Super Bowl and is one of five spots that Chevrolet is debuting on Super Bowl Sunday.

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