Lucas Oil renews with NHRA Lucas Oil has renewed its title sponsorship of the National Hot Rod Association (NHRA) Drag Racing Series.
A long-standing sponsor of the NHRA, Luca Oil's extended commitment to the organization takes the relationship between the two parties into its 14th year.
As well as title sponsoring the NHRA's premier series, Lucas Oil has also renewed its title sponsorship of the historic Indianapolis Raceway Park, officially known as Lucas Oil Raceway, and will continue to serve as the official oil of the NHRA.
According to an official press release, 'Other parts of the agreement include broadcast elements, on-site displays, signage, the ability to utilize the NHRA official logo on its products, and the opportunity to conduct consumer promotions.'
Financial terms were disclosed.
"We are excited to announce a renewed and expanded marketing partnership with our friends at NHRA," said Forrest Lucas chief executive of Lucas Oil Products. "The NHRA is noted for their exciting, fast-paced events with some of the most dynamic racing in sports, including the Lucas Oil Drag Racing Series. We are excited to continue our involvement with the NHRA family of racers."
"Lucas Oil is an integral part of NHRA," said NHRA president Tom Compton. "Forrest, Charlotte and the entire company have become much more than a sponsor, but true friends to the entire NHRA racing community and everyone here at NHRA. Everyone in the sport owes a debt of gratitude to Lucas Oil."
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