Fuzzy's to be official Vodka of IndyCar INDYCAR announced today that Fuzzy’s Ultra Premium Vodka will be the Official Vodka of the IZOD IndyCar Series and Firestone Indy Lights. Fuzzy’s Ultra Premium Vodka will activate in all domestic race markets and develop the signature cocktail of INDYCAR, which will be featured at all INDYCAR events.
“This new partnership with Fuzzy’s is a great cross-promotional opportunity to introduce our sport to a new demographic,” said Randy Bernard, CEO of INDYCAR. “We look forward to working with the team at Fuzzy’s Vodka on these activation opportunities to drive attendance at our events and grow our sport.”
Fuzzy’s Ultra Premium Vodka has previously sponsored the 2010 season-finale Firestone Indy Lights race at Homestead-Miami Speedway and was the Official Vodka and presenting sponsor of the Las Vegas IZOD INDYCAR World Championships.
Fuzzy’s Ultra Premium Vodka, created by Indiana golf legend Fuzzy Zoeller, provides an American-made award winning taste in the competitive vodka category. In addition to being distilled five times, Fuzzy’s Ultra Premium Vodka is also slowly filtered ten times through charcoal to establish an amazingly clean finish. Fuzzy’s Ultra Premium Vodka was awarded a gold medal and a 94 rating from the Beverage Testing Institute, a 93 rating from Anthony Dias Blue, a gold medal from the 2011 SIP Awards and a 90 excellent, highly recommended rating from the 2011 Ultimate Spirits Challenge.
“We’re looking forward to adding INDYCAR as a partner. Now, we’ve got an outstanding foursome with Fuzzy’s Ultra Premium Vodka, Ed Carpenter Racing, Chevrolet and INDYCAR,” said Fuzzy Zoeller, former Masters and U.S. Open Champion. “We have a passion for racing and Fuzzy’s Ultra Premium Vodka is going to tee it up at the track to share the spirit of racing with INDYCAR fans.”
Fuzzy’s Ultra Premium Vodka also has sponsored several entries in the Indianapolis 500, the world’s greatest auto race. In 2012, Fuzzy’s will serve as the primary sponsor for the No. 20 Fuzzy’ s Ultra Premium Vodka Chevrolet-powered IndyCar for team owner/driver Ed Carpenter, the most recent winner in the IZOD IndyCar Series at Kentucky Speedway last October.
On the tee, on the track, Fuzzy’s Ultra Premium Vodka. The perfect finish to a great drive. Trust your caddie and please drink responsibly.
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