Several NASCAR Sponsors Will Debut New Ads At This Weekend's Daytona 500 Several NASCAR advertisers are planning to debut new creatives that will air during Fox' broadcast of the Daytona 500 Sunday. While some mark the beginning of a season-long campaign, others are scheduled to air only during the Great American Race.
SUBWAY: Subway will continue its “Famous Fans” campaign with a new 30-second spot featuring Carl Edwards and Fox Sports’ Jay Glazer.
|Edwards, Glazer star in Subway's latest "Famous Fans" campaign|
DIET MOUNTAIN DEW: Dale Earnhardt Jr. will debut the No. 88 Diet Mountain Dew/National Guard Chevy this weekend, and Mountain Dew will complement the launch with a 30-second spot for its diet soda. The spot also introduces the brand’s new tagline: “Yeah, it tastes good.”
SPRINT: The title sponsor of NASCAR's top series will debut a new ad for its Sprint Cup Mobile app featuring Clint Bowyer.
5-HOUR ENERGY: Bowyer will also appear in an ad for the primary sponsor on his No. 15 Toyota.
AARON’S: The furniture retailer launched a series of ads during Speed's coverage of Speed Weeks. The spots feature Mark Martin and Michael Waltrip spoofing Jack Lemmon and Walter Mathau’s characters from “The Odd Couple.”
COCA-COLA: The soft-drink company kicks off the ’12 NASCAR season with an ad featuring its eight sponsored drivers, including last year’s Sprint Cup champion Tony Stewart.
FARMERS INSURANCE: The insurance company will debut a 30-second spot featuring Kasey Kahne entitled “Fire Suit.” In the ad, a professor along with a team of insurance agents welcome Kahne to discuss the parallels between custom-tailored insurance coverage and custom-tailored fire suits. RPA created the spot, which will highlight Farmers’ sponsorship of Kahne and Hendrick Motorsports.
Nationwide will debut a 30-second ad entitled “Nationwide Insurance Chairman’s Spot” featuring its Exec VP & Chief Marketing & Strategy Officer Matt Jauchius and Ricky Stenhouse Jr. In the spot, Jauchius and Stenhouse stand next to each other discussing why Stenhouse chose to race for the insurance company. While Nationwide’s internal video team has produced local TV spots, this will be the first national commercial the team has made from start to finish.NASCAR
: NASCAR will roll out three new 30-second ads as part of a series of spots in this year’s campaign. NASCAR Media Group produced the campaign, which aims to elevate the sport by highlighting the qualities that make stock-car racing more than a game. “Game Changer”
features Matt Kenseth, Ryan Newman and Kyle Busch's crew team as it shows NASCAR’s serious and innovative efforts in the green space by highlighting the benefits of switching to ethanol fuel. “Celebration”
emphasizes NASCAR’s authentic and colorful victory celebrations as compared to other sports that have drafted rules to discourage excessive celebration. In “Opposed,”
young drivers compete on the same track as veterans, showing how NASCAR throws all its drivers into the same race and is opposed to a gradual system of competition like the minor leagues. Sportsbusinessdaily.com