Tweeting in race may cost Brad Keselowski UPDATE NASCAR will not penalize #2-Brad Keselowski for his use of Twitter during last night's Daytona 500. Nothing we've seen from Keselowski violates any current rules pertaining to the use of social media during races. As such, he won't be penalized. We encourage our drivers to use social media to express themselves as long as they do so without risking their safety or that of others. NASCAR
02/28/12 Brad Keselowski has embraced social media in a huge way. But his celebrated tweeting during Monday night's rain-delayed Daytona 500 may land him in hot water with NASCAR.
Keselowski took the unprecedented step of live tweeting from his car during the race providing his legion of followers, which reportedly grew by 65,000 during the race, with updates as things unfolded.
He tweeted up a storm during the nearly two hour red flag for Juan Pablo Montoya's fiery crash with a jet dryer on track before finally signing off when NASCAR had things ready to roll.
"Time to get back racing, thank you for following!," Keselowski wrote when the green was near.
However Keselowski may have unwittingly violated a NASCAR rule by bringing a recording device inside the cockpit of his car, something that is forbidden by the sanctioning body.
Other competitors pointed out that although Keselowski's interaction with fans brought a unique aspect to the night's proceedings, it wasn't exactly by the books.
"Yeah, I heard he was in trouble for having a recording device in his car," said Dale Earnhardt Jr. "But I think that's how Brad is, man. That's what he makes and what he enjoys. I thought it was pretty funny."
NASCAR has been heavily promoting the use of social media in all platforms this season so it's doubtful a penalty will be levied upon Keselowski even if rules were technically broken. Such a decision would bring a heavy dose of bad publicity to erase all the positive energy the sport has created with more social interaction in recent months.
But that may have been the last time Keselowski or any driver brings along their cell phone for the ride. CBS Sports