Burger King signs NASCAR licensing agreement with BK Racing Burger King Corp. has entered into a licensing agreement with BK Racing LLC. As part of the agreement, BKC has licensed the primary paint scheme on the #83 and 93 Toyota Camry Sprint Cup cars, which debuted during Monday's delayed NASCAR Sprint Cup Series race at Daytona International Speedway.
"I'm extremely happy to welcome Burger King Corp. to the team and really proud to be associated with such a great brand," said Scott Gunderson, president and co-owner of BK Racing LLC and a Burger King franchisee.
"This demonstrates another important step in getting the BK Racing team ready for the season. As a longtime franchisee, I look forward to a successful racing season and know firsthand the benefits of a partnership with a winning team."
BKC will leverage the sponsorship both on and off the track through select regional marketing programs and promotions. "This sponsorship with the BK Racing team provides the perfect scenario to get back into NASCAR. The team's passion, both on and off the track, resonates very well with an important segment of Burger King customers," said Alex Macedo, senior vice president, North America marketing, Burger King Corp.
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