Dreyer and Reinbold rebrands their team to Lotus DRR At the end of 2011, Lotus DRR (formerly known as Dreyer & Reinbold Racing) and Group Lotus PLC announced that the team would serve as a Lotus factory partner. As a result, the team has taken on a complete rebranding effort and have re-launched a new and improved website using the historic black with gold pinstripe look.
As Lotus DRR enters its 13th season of full-time competition in 2012, making it one of the longest-tenured teams in IZOD IndyCar Series competition, the team has retired its royal blue and gray team colors. During the off-season, the team underwent a significant rebranding effort that represents the cache professionalism and heritage of the Lotus brand. The team now sports the historic Lotus black and gold livery which is now prominently displayed on the team's website along with the new Lotus DRR team logo.
The new and improved Lotus DRR website not only displays the team's new logo and livery, but it also offers many features for fans, sponsors, and media. Visitors will find up-to-date press releases, photo galleries, and video content as well as information on the team, driver, and crew members.
"This is another huge step for Lotus DRR. As we enter our 13th year of competition, the pairing with Lotus, proves how hard we have worked and how far we have come, just on the commercial side of things. The Lotus brand not only is a perfect fit for DRR, but for our commercial partners as well and our new livery and re-vamped website is more proof of our commitment to the sport," stated Dreyer & Reinbold Racing Co-Owner, Robbie Buhl.
Lotus DRR will be back out on track next week as they test in Sebring, Florida for the IZOD IndyCar Series open test. For more info on Lotus DRR, please follow www.dreyerreinboldracing.com.
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