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DATE News (chronologically)
03/21/12
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Ed Carpenter Racing forms partnership with Hoosier Momma
Ed Carpenter Racing announced March 20 that Hoosier Momma, with a line of Indiana-made premium Bloody Mary mixes, has become of a corporate partner in 2012 for the Indianapolis-based IZOD IndyCar Series team which debuts this weekend in the Grand Prix of St. Petersburg.

Carpenter, the only team owner and driver in the IndyCar Series this year, will pilot the No. 20 Fuzzy's Vodka/Ed Carpenter Racing Chevrolet in all 16 races in 2012. Carpenter captured the last completed IndyCar race last October in Kentucky to record his first series victory.

"We are very pleased to add Hoosier Momma, another Indiana-based corporation, to the team," said Carpenter. "We have a strong association with Fuzzy's Ultra Premium Vodka and this new partnership with Hoosier Momma make for a perfect blend on and off the track. We hope the race fans get the opportunity to try our sponsors' products."

Hoosier Momma LLC is a fast-growing Indiana company with distribution and sales already throughout Indiana, Ohio, Illinois, Kentucky, Missouri and Louisiana in less than two years. Hoosier Momma products also are gaining national praise in the media including Time Magazine online and Los Angeles Times. In addition to the top restaurants, bars and hotels, the company's signature Bloody Mary Mixer is available at selected retail chains, grocery stores and package liquor stores.

"Just like our company, Ed Carpenter Racing is young and aggressive and Indiana- based," said KC Cranfill, principal for Hoosier Momma. "We see a lot of potential with Ed's team and we believe working with ECR and Fuzzy's Vodka will be a tremendous combination for promotion and exposure. It is exciting to kick off the IZOD IndyCar Series this weekend in St. Petersburg with this new partnership."

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