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DATE News (chronologically)
03/23/12
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KV Racing picks up BSN sponsorship  KV Racing Technology w/ SH announced today that Bio-Engineered Supplements and Nutrition, Inc. (BSN) will join the team for the 2012 IZOD IndyCar Series season.

BSN, makers of the popular N.O.-XPLODE brand, will adorn the #11 GEICO | MOUSER ELECTRONICS – KV Racing Technology w/SH Chevrolet/Firestone entry piloted by IndyCar series superstar and fan favorite Tony Kanaan for all 16 events during the 2012 IZOD IndyCar Series season.

“It’s no secret to us at BSN that hardcore IndyCar fans embrace cutting edge products that produce results, and that’s why we made the decision to jump into the sport,” said BSN President Charles Hemmingway." Kanaan is a champion at heart and we’re proud to fuel him and the KVRT w/ SH team in its pursuit to “Finish First” in 2012."

“I have used BSN products for a long time to help out with my workouts long before they were associated with KV Racing, so I'm more than glad to welcome them to the team,” Kanaan said. ”Winning involves preparation and BSN has what it takes to get you the next level.”

Speaking of winning, BSN products and the brand itself have won more than 35 sports nutrition awards over the course of the last seven years, more than any other company in the industry. This legacy of performance has created a faithful following of consumers and athletes. BSN will now bring these same products to IndyCar’s loyal fan base.

"IndyCar is a sport that lives on performance,” said team co-owner Jimmy Vasser. “With competition this close, the human performance of Tony (Kanaan) and the crew has never been more important. BSN will help the entire team perform at the highest level.”

SH Principal James “Sulli” Sullivan echoed Vasser’s comments: “Integrating BSN products throughout the team will certainly give the team a competitive edge, but it will also give IndyCar fans one as well. There is a BSN product for every IndyCar follower.”
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