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DATE News (chronologically)
05/09/12
irl
Foyt Family Wines Continues Growth
The month of May brings welcoming weather, beautiful flowers and plans for the upcoming summer.

For the Foyt family, May brings an event that all open wheel racing fans spend each year looking forward to: the annual running of the world’s most famous automobile race, the Indianapolis 500. Foyt family patriarch, A.J. Foyt Jr., labeled the King of Indy, is probably best known for his dominance of that race for decades, starting with his first Indy 500 win in 1961.

So how does this tough Texan, known for his prowess at Indy and on race tracks across America, find his name on bottles of fine wine? Foyt Family Wines was created by son Larry Foyt and grandson A.J. Foyt IV because of their passion for fine wine, but it quickly became a means of paying tribute to A.J. and his amazing career. Each wine offering has been labeled with a number significant in A.J.’s career, either a car number (No. 14 was the first) or a year in which he won an important race.

“My dad has done so many things for open wheel racing and ultimately the IndyCar Series, and with so many new drivers and younger fans coming into the sport, it’s important for us to pay respect and acknowledge what he has accomplished and what his name means to American motorsports, the Indy 500 and its fans,” Larry Foyt said.

The response to the brand has been tremendous not only because of A.J.’s success and popularity throughout his 60 years of racing, but also because of winemaker Tom Meadowcroft’s skill and Larry’s and A.J. IV’s palates. When a consumer tries a Foyt Family Wine, their reaction is usually along the lines of, “Wow, I’m impressed, this is not what I was expecting.”

Considering A.J.’s rough and tumble demeanor most people expect a Foyt family whiskey, not wine. Nevertheless, it was wine that ignited the passion of the company’s founders. They strive to achieve excellence—a hallmark of A.J.’s career–in every bottle that carries the Foyt Family Wines label.

At the end of May Foyt Family Wines will be releasing the 2010 No. 67 Chardonnay, its third vintage of the popular chardonnay.  1967 was the year that A.J. Foyt won his third Indianapolis 500, and two weeks later he won the 24 Hours of Le Mans, the world’s most prestigious sports car race held in France’s Loire Valley.  A.J. was an integral part of the only all American team to win the international sports car racing’s crown jewel. That win also marked the first time Champagne was sprayed in a motorsports winners circle—a tradition started by Foyt’s co-driver Dan Gurney.  That tradition is still carried on today throughout the world!

In preparation for the upcoming release of the Foyt Family Wines 2010 Vintage of the No. 67 Chardonnay, Foyt Family Wines is offering the 2009 No.67 Chardonnay at 50% off! Yes, 50% off!

For TWO DAYS ONLY, fans and connoisseurs can stock up on this award winning wine for half of its retail price! With Indy just weeks away and summer nearly here, this Chardonnay is sure to please at a price that just can’t be beat. Quantities are limited and this offer ends Thursday, May 10th at midnight (PST), so please go tofoytwines.com to take advantage of this amazing deal!

Foyt Family Wines is available online at www.foytwines.com or at the Meadowcroft Wines Tasting Room. For more information please check the website: www.meadowcroftwines.com.

Source: AJ Foyt Racing for Foyt Family Wines, Press Release

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