>


Advertisement
Hot News
for your iPhone
for your iPad
Go to our forums to discuss this news
DATE News (chronologically)
05/21/12
nascar
NASCAR Forms Twitter Partnership
NASCAR has created a partnership with Twitter that makes it the first sports organization to create an enhanced live event experience on the social media platform.

The partnership will begin before the June 10 race at Pocono. Fans will be able to use the hashtag (hash)NASCAR to find relevant tweets from drivers, teams, commentators and other celebrities.

The partnership is geared towards getting fans even more inside coverage of NASCAR during race weekends. The two groups will work together to bring the best NASCAR related tweets to fans of the sport.

“Social media and Twitter in particular are very vital to the growth of our sport,” said Steve Phelps, senior vice president and chief marketing officer for NASCAR. “It provides great access to our drivers and others who are participating in the sport. Our sport was founded on access to the drivers, and Twitter is such a great opportunity for our fans to get closer to our drivers.”

Starting with the Pocono 400 at Pocono Raceway in Long Pond, Pa., June 10, fans will be able to visit www.twitter.com/#NASCAR to view a feed of the best NASCAR tweets. Any posts using the hastag #NASCAR could appear on this page. This is the first time Twitter has teamed with a sports group to provide an enhanced live event experience.

Fans, drivers, crews and members of the media are encouraged to use the Twitter hashtag #NASCAR when posting NASCAR related tweets. The special NASCAR Twitter page will use a combination of a search algorithm and editorial staff to determine what appears on the page.

“We look at the fans that the NASCAR nation has, they are some of the most passionate fans in the entire world of sports. We want to help bring those fans closer to the race,” said Omid Ashtari, the head of Twitter’s sports and entertainment practice.

Hot News Archives
2000 2001 2002 2003
2004200520062007
2008200920102011
2012201320142015

Search Hot News
Search Help