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DATE News (chronologically)
05/23/12
automotive
Toyota Prius owners trading in for Chevy Volt
The Chevrolet Volt is winning new customers to the brand from the competition with the Toyota Prius topping the list of most traded-in vehicle followed by the Toyota Camry, Honda Civic and BMW 3 Series. 

“I owned a Prius for six years and loved it. I was one of the first to sign-up for the plug-in (version),” said Steve Glenn of Santa Monica, Calif.  “While I was waiting for it to ship, I learned that the Volt would qualify for the HOV stickers, so I did a test drive. I fell in love then. It’s faster, better appointed and gets far better gas mileage than the Prius (or the plug-in). I've driven it over 1,000 miles and I've only used five gallons of gas.”

Access to high-occupancy vehicle lanes, also known as carpool lanes, is a desired commuter perk in traffic-clogged California.

“Volt is a game changer for us in northern California,” said Shaun Del Grande, president, Del Grande Dealer Group in San Jose. “On a daily basis new customers are coming into our dealership to check out the Volt because of its breakthrough technology and superior fuel economy.  Our dealership is seeing new customers who are trading in Prius and Civic models, and we’re just getting started with electric vehicles.”

In a recent survey, Volt owners expressed their passion for the vehicle with 93 percent stating that they would buy the car again.

“Nearly seven in 10 Volt buyers are new to Chevrolet,” said Volt marketing manager Cristi Landy.  “With new customers coming to the brand because of the Volt, our dealers have a great opportunity to establish lasting relationships and introduce them to our entire Chevrolet product line up.”

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