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DATE News (chronologically)
05/31/12
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Starwood Hotels teams with Penske Racing
Penske Racing and Starwood Hotels and Resorts, one of the world’s largest hotel and leisure companies in the world, announced today that the organizations have created a partnership that will make the hotel company the official hotel of Penske Racing.

This new agreement will allow Penske Racing, its partners and the entire Penske Corporation to enjoy preferred rates and access to Starwood’s vast property collection including the upscale Sheraton, St. Regis, W, Westin and select-service hotels such as Aloft. Starwood Preferred Guest® (SPG®) members will be able to bid on exclusive experiences associated with Penske Racing including VIP access to NASCAR races and behind-the-scenes trips to Penske Racing’s shop in North Carolina.

“We are very excited to have Starwood Hotels and Resorts as the official hotel of Penske Racing,” says Penske Racing President Tim Cindric. “Their wide range of top shelf properties, including many within our race markets, will be an added perk to not only our organization, but to our other partners as well. We look forward to offering a winning experience for many Starwood members in conjunction with this great relationship.”

Mark Vondrasek, Senior Vice President, Distribution Loyalty & Partnership Marketing for Starwood Hotels & Resorts said: “We are thrilled to partner with Penske Racing.  The Starwood Preferred Guest Program is focused on building a deeper relationship with our guests.  Through this relationship we will be able to offer our members unique experiences and access to the Penske Racing Team at NASCAR events through our Game On with SPG Platform”

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