NASCAR appoints leadership for Broadcasting and Productions NASCAR announced a number of strategic moves designed to further strengthen its broadcasting and production units. Steve Herbst, who has overseen NASCAR's broadcasting and global media rights since May 2011, has been selected to lead what was formerly known as NASCAR Media Group Productions as vice president, broadcasting and production. This unit is being rebranded as NASCAR Productions and will join NASCAR Broadcasting, NASCAR Digital Media and NASCAR Entertainment in being more closely aligned with the company's other fan engagement and development departments.
Steve Stum has been promoted to vice president of operations and technical production, Tally Hair has been named managing director of production and programming and Seth Bacon has been elevated to senior director of broadcasting. NASCAR Vice President of Digital Media Marc Jenkins will continue to lead NASCAR Digital Media. Zane Stoddard, managing director in NASCAR's Los Angeles office, will continue to lead NASCAR Entertainment. Jay Abraham, who has held various leadership roles at NMG, is no longer with NASCAR.
In addition to the realignment of these business units and the leadership appointments, NASCAR also announced a streamlined business focus for NASCAR Productions. Going forward, NASCAR Productions will focus solely on delivering content and executing projects that support NASCAR's broader mission of serving current NASCAR fans and growing new audiences. NASCAR
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