Milwaukee race gets entitle ment sponsor The IndyCar series announced today that it has entered into a partnership with XYQ, which will see the augmented technology company and application service provider named as the entitlement sponsor of the June 15-16 Milwaukee event. The race will be now be known as the Milwaukee IndyFest Presented by XYQ.
XYQ will create a wireless application called the Milwaukee IndyFest WayFinder, designed to help fans navigate at-track activities through geo-coordinate technology. The smartphone application will be available for download in the Android Marketplace as well as at iTunes.
“The Milwaukee IndyFest is a great opportunity to utilize our technology to help modernize the guest experience at the oldest track in the country,” said John Marcum, founder, XYQ Inc. “This real-time application service will allow fans to find everything they need at the track to ensure they don’t miss out on any of the on- and off-track action during race weekend. We feel the synergy between the sport and our company is a great way to highlight our technology in a way that will benefit the fans."
Under the agreement, XYQ will be the official Augmented Technology and a New Media Partner of INDYCAR, the sanctioning body of the IZOD IndyCar Series and Firestone Indy Lights.
Copyright 1999-2014 | AutoRacing1 is an
independent internet online publication and is not affiliated with, sponsored by, or endorsed
by IndyCar, NASCAR, FIA, Sprint, or any other series sponsor.
This material may not be published, broadcast, or redistributed without