ISC Taking Steps To Revive, Expand Plans For Entertainment Complex In Daytona International Speedway Corp. is taking early steps to revive and expand its former Daytona Live! project, seeking city approval to nearly double the space for a planned entertainment complex across from Daytona International Speedway.
What will be built -- and when -- is still up in the air. But paperwork the ISC filed with the city lists a 660-room hotel, a 2,500-seat theatre and 1,350 multi-family residential units as possible uses for the land. The additional acreage would give the project 180 acres of land to potentially develop, although Speedway officials caution that any project will move in phases and likely involve only a fraction of the acreage requested.
Still, efforts to consolidate the land should help market the undeveloped site to developers, ISC and development officials said.
"We still think this can be a very significant and exciting project for the area," said Speedway spokesman Lenny Santiago.
Daytona Beach Mayor Glenn Ritchey said the project has huge potential.
"It's great news to hear that a project we were all so excited about a couple of years ago is now re-energized," he said Thursday. The complex could eventually become a tourist destination on its own, he added. More at Daytona Beach News Journal
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