NASCAR Chicagoland Nationwide TV Rating ESPN’s live telecast of the STP 300 NASCAR Nationwide Series race at Chicagoland Speedway on Sunday, July 22, earned ESPN’s second-highest cable rating this season and saw a 57 percent ratings increase from last year’s event.
The telecast earned a 2.2 household coverage rating (1.9 U.S. rating), averaging 2,818,857 viewers, according to the Nielsen Company. Last year’s race, which was run on a Saturday night, earned a 1.4 household coverage rating.
The rating was ESPN’s highest on cable since the season-opening event at Daytona that earned a 3.3 rating and had the largest cable viewership ever for a NASCAR Nationwide Series race.
ESPN’s pre-race NASCAR Countdown program for the Chicagoland race also had a large ratings increase, jumping 133 percent from a 0.6 last year to a 1.4 on Sunday.
Across ESPN, ESPN2 and ABC, NASCAR Nationwide Series races are averaging a 1.5 U.S. rating, up seven percent from this point in 2011 and up 15 percent from 2010.
Copyright 1999-2013 | AutoRacing1 is an
independent internet online publication and is not affiliated with, sponsored by, or endorsed
by IndyCar, NASCAR, FIA, Sprint, or any other series sponsor.
This material may not be published, broadcast, or redistributed without