Patron renews with ALMS The renewal of Tequila Patron’s presenting sponsorship and the announcement of the 2013 television schedule for the American Le Mans Series presented by Tequila Patron highlighted today’s annual “State of the Series” address by ALMS President and CEO Scott Atherton.
Atherton’s presentation to ALMS stakeholders, marketing partners and media at Road Atlanta preceded Saturday’s 15th running of the 10-hour/1,000-mile Petit Le Mans powered by Mazda – the Series’ season finale.
Tequila Patron, the ALMS’ presenting sponsor since 2010, will retain its status through the 2013 season before the Series merges with the GRAND-AM Rolex Series as a unified racing body in 2014. Tequila Patron originally joined ALMS as an official marketing partner in 2009.
“The continuation of Patron Spirits’ presenting sponsorship of our Series is great news. I want to personally thank Chief Marketing Officer Matt Carroll and President and CEO Ed Brown, for Patron’s commitment to our Series. This confirms a fifth year of our partnership and ideally positions everyone involved for a long-term future together with the unified series,” Atherton said.
“We are really pleased to extend our partnership as the presenting sponsor of the American Le Mans Series for the 2013 season. Our company’s relationship with the Series is one of outstanding mutual benefit, and it is only fitting that we officially solidify our continuing commitment to being a hand-in-glove partner with such a world-class sports car racing organization,” Carroll said.
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