Rahal team picks up sponsor Rahal Letterman Lanigan Racing (RLL) announced today that Norm Reeves Honda Superstore, the number one selling new Honda dealer in the U.S.A., has become an “Official Team Partner” of their IZOD IndyCar Series team that fields Honda-powered Indy cars.
“Professionalism, determination and teamwork are qualities of the Norm Reeves Honda Superstore team,” said Dave Conant, CEO of The CAR Group. “We find these same qualities in the Rahal Letterman Lanigan Racing organization and we are very proud to partner with and to support such a great team.”
“We’re very pleased that Norm Reeves Honda Superstore has come on board as a team partner,” said Bobby Rahal. “I have known Dave for many years as a fellow Honda dealer and have the utmost respect for how he does business. But what makes it particularly special is that Dave is great fan of motor racing, particularly road racing having grown up near Elkhart Lake. To have Dave join myself and the team is a huge plus for us. Dave has one of the most successful automotive dealership groups in the United States and is a leader in virtually every category and it’s a real honor to have him involved with our team.”
Rahal Letterman Lanigan Racing returned to full-time IZOD IndyCar Series competition in 2012 for the first time since 2008. Season highlights include a second place finish in Edmonton and third in Brazil with Takuma Sato in addition to being a contender for the team’s second victory in the Indianapolis 500 on the final lap. In 2013 the team will begin their 22nd year of open wheel competition and attempt to add to their 20 wins – including the 2004 Indy 500 from pole with Buddy Rice -- their 29 poles and 1992 series championship.
In November, the team announced that Graham Rahal, 23, had signed a multi-year contract to compete in the IZOD IndyCar Series for the team his father, 1986 Indianapolis 500 winner and three-time Indy car champion Bobby Rahal co-owns with CBS LATE SHOW host David Letterman and Mi-Jack co-owner Michael Lanigan. TBC Retail Group, who has sponsored Graham since 2010, will be the primary sponsor while Valvoline will be a major associate sponsor.
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