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DATE News (chronologically)
01/15/13
nassprint
Cheez-It signs multi-year deal to sponsor Cup Series at the Glen
Watkins Glen International is proud to announce that the Cheez-It brand has signed a multi-year agreement to be the title sponsor for the NASCAR Sprint Cup Series race starting in 2013.

“We are excited to welcome the Kellogg Company and Cheez-It to the Watkins Glen International family as our NASCAR event weekend sponsor,” Watkins Glen International President Michael Printup said. “This partnership adds another chapter to our rich racing history and provides an array of opportunities for all involved.

I have no doubt our fans will benefit the most during our Cheez-It™ 355 at The Glen weekend. We look forward to driving history together with the Kellogg Company and Cheez-It for years to come.”

While the Cheez-It brand’s parent, the Kellogg Company, has been part of the NASCAR landscape since 1991, this is the company’s first race entitlement sponsorship

“Cheez-It is all about supporting the real fans that love to show passion and dedication for their favorite sport. We know this loyalty exists among NASCAR fans, so this is the perfect opportunity for us to show our support for the fans and build on our successful partnerships in motorsports,” said Todd Penegor, President of Kellogg U.S. Snacks. “We are proud to be the title sponsor of the Cheez-It™ 355 at The Glen -- a one-of-a-kind event at an iconic venue.”

The Glen is not only a fan favorite, but is a circuit that drivers look forward to tackling. Roush Fenway Racing’s Carl Edwards will be looking to add a Sprint Cup victory at the track to his 2012 Nationwide win. Edwards will be piloting the No. 99 Cheez-It Ford Fusion for the race.

"We love racing at Watkins Glen.  We won the Nationwide race there last year, and we always seem to be competitive in the Cup car.  I’ve always wanted to win at a road course in the Cup Series and getting the No. 99 Ford to victory lane would be the perfect opportunity for that.  It will be great to have Cheez-It on our car and sponsoring the race there.”

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