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DATE News (chronologically)
01/17/13
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Andretti Sports Marketing Announces Partnership with World Music Festival, Inc.  Milwaukee, WI - Andretti Sports Marketing understands the importance of strong partnerships to the success of any event. We are proud to announce a new multi-tiered partnership with Milwaukee World Festival, Inc., producers of Summerfest, "The World's Largest Music Festival" and the cornerstone of Milwaukee's calendar of festivals. This new partnership will encompass both support for Milwaukee IndyFest and a broader collaboration on music and entertainment at Andretti Sports Marketing events around the world.

"Summerfest is the festival we aspire to emulate, they have a done such a fantastic job for so many years, that it is a natural and ideal new partner for Milwaukee IndyFest," said Kevin Healy, Managing Director for the Milwaukee IndyFest. "We have a shared vision for building on the success of the inaugural Milwaukee IndyFest and creating a premier sporting and entertainment festival over the next several years that Milwaukee will be proud of."

Milwaukee World Festival, Inc., will serve as the principle music agent for Andretti Sports Marketing and its clients for motorsports events, as well as the various promotional campaigns, product activations and other live events produced by the company.  In addition, Milwaukee IndyFest will work closely with Summerfest to develop local sponsorship, ticket sales and promotions.

"The world of music and motorsports go hand-in-hand. This partnership provides an opportunity to lend and leverage Milwaukee World Festival, Inc.'s experience and expertise in marketing and music production to Milwaukee IndyFest and Andretti Sports Marketing in our home market and beyond," stated Don Smiley, President and CEO of Milwaukee World Festival, Inc. "Our goal is to continue to build valuable alliances like this one and to enhance Milwaukee's event landscape by strengthening Milwaukee IndyFest which furthers our community's quality of life."

This Father's Day weekend (June 14-15) the Milwaukee IndyFest will return to the historic Milwaukee Mile marking the 110th Anniversary of the one-mile oval located on the grounds of the Wisconsin State Fair Park.  For more information on the Milwaukee IndyFest, please visit: www.milwaukeeindyfest.com.   

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