The King & Dale Jr. team up Dale Earnhardt Jr., the most popular driver in NASCAR racing today, is joining Goody's longtime spokesman, Richard "The King" Petty, in a new multi-media campaign that will introduce consumers to the fast-dissolving headache remedy. Beginning in early 2013, the driving duo's radio, television and digital campaign will tell fans how to be unstoppable with Goody's. Goody's Powder will be the title sponsor for the Goody's Fast Relief 500, the October 27 Sprint Cup Series race at Martinsville. Goody's also will continue its longstanding tradition of sampling the product at racetracks and, to the delight of fans, bring Earnhardt and Petty together for personal appearances. "This partnership is unprecedented," said Joseph Juliano, Brand Director, Goody's. "It is the first time that these two NASCAR legends have worked together. Each of them has a huge fan base, and they are both synonymous with the sport of auto racing. Goody's is all about speed, and nobody personifies the idea of speed better than Richard Petty and Dale Earnhardt Jr."
"I am really looking forward to working with Dale Jr. on the new campaign for Goody's, which will introduce the product to a whole new generation," Petty said. "He is a great driver and a smart businessman, and nobody is more popular with NASCAR fans."
"Richard Petty is a role model for me and every other driver in NASCAR," Earnhardt said. "I am honored to be working with him and thankful Goody's brought us together. I signed on with Goody's in part because of their long-term commitment to NASCAR. They helped start the trend of non-car companies coming into the sport. In my mind, they are synonymous with NASCAR racing. I am also a big fan of their product because it works so fast." JR Motorsports
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