>


Advertisement
Hot News
for your iPhone
for your iPad
Go to our forums to discuss this news
DATE News (chronologically)
02/18/13
f1
Formula One TV audiences fall in 2012 UPDATE #2 In the U.S., figures failed to meet targets despite the return of a U.S. Grand Prix after a five-year hiatus. The United States Grand Prix took place in Texas in November to great acclaim within the industry, but viewers of F1 in the U.S. fell from 10 million to 9.7 million.

02/17/13
F1 global TV audience fell last year, driven down by a 34% drop -- 25 million viewers -- in China "where several Asian races clashed with other local sports events," according to Christian Sylt of the London GUARDIAN. Several F1 races in Asia and the Middle East took place during the evening "so that they are broadcast in the morning in the sport's traditional heartland of Europe."

However, this puts them in competition with local sports events and it "fuelled the fall in viewer numbers in China" from 74.5 million in '11 to 48.9 million last year. F1 CEO Bernie Ecclestone said that "a small handful of territories didn't meet expectations in terms of reach, with the Chinese market suffering a decrease, which could not be absorbed by a significant number of increases elsewhere."

F1's largest market is Brazil where viewing figures "accelerated 8.9% year on year" to 85.6 million in '12. Improvements were also seen in Spain and Italy, where respective increases of 11.5% and 15% compared to '11 were "fuelled by the strong performance" of Spanish Ferrari driver Fernando Alonso. U.K. coverage was split for the first time between the BBC and pay-TV broadcaster BSkyB in '12, "which led to viewing figures falling by 3.8 million to 28.6 million." Guardian


02/17/13 The number of viewers across the world watching Formula One on TV fell slightly in 2012 with a marked decline in the audience in China accounting for most of the decline.

While the overall TV audience slipped from around 515 million in 2011 to just over 500 million, in China there was a 34% drop, largely caused by a number of grands prix clashing with local sports events.

The 2012 figures were included in Formula One’s annual broadcast report which measured the number of people who watched more than 15 non-consecutive minutes throughout the season.

"A small handful of territories didn't meet expectations in terms of reach," Bernie Ecclestone admitted, "with the Chinese market suffering a decrease which could not be absorbed by a significant number of increases elsewhere."

On the plus side, figures showed an increase in Brazil, Spain and Italy, but fell in the US, UK, Russia and China. The data will be monitored closely by teams and sponsors.

2008 - 600 million
2009 - 520 million
2010 - 527 million
2011 - 515 million
2012 - 502 million  ESPN F1

Hot News Archives
2000 2001 2002 2003
2004200520062007
2008200920102011
2012201320142015

Search Hot News
Search Help