STP to sponsor Spring Race at Martinsville Martinsville Speedway and the STP brand announced a multi-year entitlement sponsorship agreement today at Daytona International Speedway in Daytona Beach, Fla. The sponsorship kicks off with the STP Gas Booster 500 NASCAR Sprint Cup Series race scheduled for April 7, 2013 at the historic Virginia track.
“STP and Martinsville Speedway have both been a part of the NASCAR family for decades. To work with a company that has such legendary status in our sport is exciting to me,” said Martinsville Speedway President Clay Campbell. “Bringing together two companies that have so much history and such fan recognition is going to be a winning combination for everyone, especially the fans.”
The Martinsville Speedway entitlement is the latest addition to the STP brand’s motorsports portfolio which includes entitlement sponsorships of NASCAR Sprint Cup and Nationwide events at Kansas Speedway and Chicagoland Speedway, respectively, and the entitlement sponsorship for the World of Outlaws STP Sprint Car Series.
In addition to sponsoring the race, the STP brand will be a co-primary sponsor of Richard Petty Motorsports and the No. 43 Jani-King STP Ford Fusion driven by Aric Almirola at the Martinsville spring race. The paint scheme will be commemorative of the first time the STP logo was on Petty’s car at Riverside in 1972.
“STP, Richard Petty Motorsports and Martinsville Speedway were made for each other. It is surprising this hasn’t happened sooner! Everyone at the STP brand is very proud to support Martinsville Speedway, the fans and Richard Petty Motorsports,” said Jamie Kistner, Brand Director, STP. “The sponsorship is a perfect way to introduce our latest product innovation, STP Gas Booster Concentrated Fuel System Treatment. This is the first time that we’ve leveraged an entitlement sponsorship to launch a new product. The STP brand continues to develop innovative technology and believes NASCAR provides a perfect platform to share the news with fans.”
STP Gas Booster is a modern approach to fuel system treatments. One treatment of STP Gas Booster starts working immediately to help restore lost power and performance, and this unique formulation also helps to restore fuel economy by cleaning the fuel system. The STP brand continues to develop breakthrough technology to help consumers keep their engines running better longer.
“It is hard to believe my relationship with STP started more than 40 years ago, and here we are today announcing yet another chapter in the brand’s history with me, Richard Petty Motorsports and NASCAR,” said Richard Petty. “During my time with STP I’ve watched the brand become a fan favorite with products that give them The Racer’s Edge and this partnership is yet another example of their commitment. I can’t wait to see the ’72 Riverside STP car paint scheme back on the track.”