Honey Nut Cheerios sponsors Dillon at Daytona Buzz, the official SpokesBee of Honey Nut Cheerios, will be featured on the hood of the No. 33 Chevrolet for the Great American Race. This marks the fifth year of Richard Childress Racing's partnership with General Mills, which is a major associate sponsor throughout the year in the Sprint Cup Series on the #31 Cheerios Chevrolet and driver Jeff Burton. Cheerios, America's No.1 cereal franchise, debuted in 1941 as Cheerioats.
The nation's first ready-to-eat oat cereal has since become one of the most trusted and recognized brands in America. In fact, one of every eight boxes of cereal sold in America is a box of Cheerios. General Mills' popular franchise includes Cheerios, Honey Nut Cheerios, Multi Grain Cheerios, Multi Grain Cheerios, Peanut Butter Cheerios, Chocolate Cheerios, Frosted Cheerios, Apple Cinnamon Cheerios, Cinnamon Burst Cheerios, Fruity Cheerios, Dulce de Leche Cheerios, Yogurt Burst Cheerios and Banana Nut Cheerios. RCR
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