Ferrari outfits super car with iPad MiniUPDATE Unveiled today at the Geneva Motor Show, Ferrari's new US$1.3 million LaFerrari hybrid features a touch of Apple in the form of two iPad minis mounted in the backs of the front seats. According to Bloomberg, the inclusion of the tablets marks the start of an expanded partnership between Apple and the renowned Italian auto maker. Also, if you'll recall, Apple's internet software and services boss Eddy Cue joined the Ferrari board of directors last year.
There's no further word from Bloomberg -- which insists on referring to the iPad as "I-Pad" for some reason -- on how the deal will unfold, but the inclusion of iPad mini in other models makes sense, along with Bluetooth-based audio integration and perhaps Siri Eyes Free. We're not sure how much the tablets add to the sticker price on the limited-run vehicle (only 499 will be made), but when you're dealing with a $1.3 million car, it's probably about the same as an extra cup holder.
03/06/13 Ferrari is adding iPad minis and Siri voice integration in its four-seater FF in the first show of collaboration since car-collecting Apple VP Eddie Cue joined the sports car maker’s board in November. Bloomberg Businessweek reports that the tablets will be part of the car’s infotainment system, accessible from its rear passenger seats.
On the software side, Apple added support for a feature called Eyes Free in iOS 6, letting drivers interact with Siri on their mobile devices without taking their eyes off the road. The driver starts talking to Siri by pressing a command button on the steering wheel of cars that support the feature, like the new FF. And more integration between the two companies is on the way. Ferrari’s chairman Luca Cordero Di Montezemolo said that his company is in talks with Apple to collaborate more on in-car entertainment. The comment was made at the at the Geneva Motor Show, where Ferrari also revealed its new hybrid supercar, the 963 horsepower LaFerrari.
In years to come expect iPad Mini-like devices in the dashboard of most cars. It just makes too much sense.
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