Hendrick Motorsports still most valuable team according to Forbes Hendrick Motorsports is NASCAR's most valuable team with a value of $357 million, up 2%. Hendrick is worth twice as much as second-ranked Joe Gibbs Racing. Hendrick is the only four car Sprint Cup team left and brings in $125 million in sponsor revenue a year. Lowe's extended its deal last month through 2015 as the primary sponsor of Jimmie Johnson's #48 car. Earnhardt Ganassi (ranked #8 with a value of $72 million) announced it would switch engine suppliers from Earnhardt Childress Racing to Hendrick starting in 2013. This will add to Hendrick's coffers, which are already full as NASCAR's most profitable team with an estimated operating income of $16.6 million in 2012.
Gibbs, worth $168 million, leapfrogs Roush Fenway Racing. Gibbs got a huge boost in 2013 with the addition of 2003 Sprint Cup champ Matt Kenseth, who replaced Joey Logano in the #20 car. Gibbs has been one of the most consistent teams when it comes to selling sponsorships with all paint schemes sold ahead of the season start in 2012 and 2013. JGR signed a 30-race renewal with FedEx last year on the #11 car.
The value of Roush is down 10% to $166 million. The team has struggled to sell sponsorships in recent years and lost Kenseth to Gibbs. Richard Childress Racing ranks No. 4 with a value of $139 million, down 6%. Childress is at a crossroad as it prepares to lose its top driver, Kevin Harvick, who signed a deal to race for Stewart-Haas Racing starting in 2014. Still to be determined is if long-time sponsor, Budweiser, will follow Harvick out the door.
The value of Stewart-Haas is up 14% to $123 million and ranks fifth. Tony Stewart and Gene Haas are building one of the top teams in NASCAR.
NASCAR's top nine teams are worth $143 million on average, up 1% over last year. Each of these teams are profitable by our count (some just barely) with team's cutting budgets in cases where sponsor shortfalls arise. Earnings are down 10% overall compared to 2011. More at Forbes
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