Senna's arrival prompts P&G deal with Aston Martin Racing
Bruno Senna at the wheel of the Aston Martin
Aston Martin Racing has signed a new sponsorship agreement with consumer products giant Procter and Gamble (P&G).
The one-year contract will see some of P&G's best-known brands, including Gillette and Head & Shoulders, partner the British team’s 2013 FIA World Endurance Championship (WEC) campaign, which includes the Le Mans 24 Hours race.
P&G’s investment follows the arrival at Aston Martin Racing of former Formula One driver Bruno Senna, who has a long-standing relationship with the company.
The partnership began at last weekend's Sebring 12-Hour race, during which P&G branding was seen on Senna’s No.97 Aston Martin Vantage GTE, as well as his race suit and helmet. Jeremy Scoones, head of partnerships at Aston Martin Racing, said: "We are delighted to welcome the Gillette and Head & Shoulders brands to the Aston Martin family. They are both iconic, premium brands, which fit perfectly within our partnership portfolio.
“We are looking forward to working very closely with P&G to activate our partnership, ensuring both parties maximize this extremely exciting new collaboration."
Senna added: "I’m glad to count on sponsors such as Gillette and Head & Shoulders supporting my career and trusting in my potential. We have been together for nearly three years and during this time we have built a very close, almost family-like relationship. I’m looking forward to introducing them to the WEC."
The eight-round 2013 FIA World Endurance Championship begins at Silverstone on 14th April. SportsProMedia
Copyright 1999-2016 | AutoRacing1 is an
independent internet online publication and is not affiliated with, sponsored by, or endorsed
by IndyCar, NASCAR, FIA, Sprint, or any other series sponsor.
This material may not be published, broadcast, or redistributed without