Joe Gibbs Racing signs new Wrigley’s deal Nascar Sprint Cup team Joe Gibbs Racing has signed a three-race primary sponsorship deal with Alert Energy Caffeine.
The Wrigley's-owned brand will sponsor Elliott Sadler's car at the race in Kansas later this month, plus the two 2013 events at Talladega in May and October.
Based on similar-sized deals in the Sprint Cup, the sponsorship is likely to have a total value of around US$1 million.
Alert Energy joins a range of Wrigley's and Mars, Inc. sponsors at the team this year, including Doublemint Gum, M&M's and Snickers. “Wrigley and Mars are proud to continue our partnership with Joe Gibbs Racing and look forward to working with veteran driver Elliott Sadler,” said Tim Conlin, a senior brand manager at the Wrigley Co., a subsidiary of Mars, Inc.
“And we’re especially excited to give Nascar fans the chance to be among some of the first people to see and try Alert Energy.”
Copyright 1999-2016 | AutoRacing1 is an
independent internet online publication and is not affiliated with, sponsored by, or endorsed
by IndyCar, NASCAR, FIA, Sprint, or any other series sponsor.
This material may not be published, broadcast, or redistributed without