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Chevrolet backs first Canadian Nascar Truck Series race
GM-owned automotive brand Chevrolet has been announced as the title sponsor of the first ever Nascar Camping World Truck Series race held in Canada.

The Chevrolet Silverado 250, as the race will be known, will be held at Canadian Tire Motorsport Park in Bowmanville, Ontario during Labour Day Weekend on 30th August and 1st September.

Financial terms of the sponsorship agreement, which will promote the launch of Chevrolet’s new 2014 Silverado, were not released however Nascar Truck Series title sponsorships are estimated to be worth US$100,000. Having such an iconic brand such as Chevrolet come on board for this historic event shows their commitment to the track, the Nascar Camping World Truck Series and local community in which many of their vehicles are built,” said Myles Brandt, the president and general manager of Canadian Tire Motorsport Park.

Marc Comeau, the vice president of sales, service and marketing for Chevrolet in Canada, added: “Chevrolet has a long and celebrated history in racing, and we are proud to introduce the Chevrolet Silverado 250 as the first Canadian race in the Nascar Camping World Truck Series, right here in our own backyard.”

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