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DATE News (chronologically)
05/20/13
irl
KV Racing signs new sponsor
KV Racing Technology-SH announced today a renewed partnership with BSN, for the 2013 IndyCar season in celebration of the launch of the all new Authentic Performance and Energy Beverage "N.O.-XPLODE".

The bright red N.O.-Xplode brand will adorn the highly visible "Shark Fin" on the #11 IndyCar for the2013 Indianapolis 500 as well as five additional Midwest events throughout the 2013 IndyCar schedule including the "Dual in Detroit", the Firestone 550 at Texas Motor Speedway, the Iowa Corn Indy 250, Pocono Indy 400 and Mid-Ohio Indy 200.

"The BSN brand is no stranger to our IndyCar, but now we are taking it to a new level with N.O.-XPLODE said SH Principal James "Sulli" Sullivan.  "There's absolutely no question we will have an edge going into the Indianapolis 500 and the rest of the season with N.O.-Xplode on board." added Sulli. 

The new N.O.-XPLODE energy beverage will be utilized by the #11 crew and driver as part of a larger commitment to fitness and conditioning.

Tony Kanaan, driver of the #11 IndyCar was also on hand: "I've been using N.O.-XPLODE long before they joined the team as our sponsor and I can say that it definitely pumps me up for those mornings where I don't even want to get out of bed!  Having their continuous support boosts our team efforts to new levels."

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