Dreamworks Animation and IndyCar team up for "Turbo" film
One of the major victories of the IndyCar marketing department from over the past few years under Randy Bernard was conceiving the feature film "Turbo" with Dreamworks Animation.
Before the film's theatrical release on July 17th, "Turbo" is taking center stage this weekend at Indianapolis Motor Speedway. The movie will be screened on Friday night at the Speedway as well ride shotgun with driver Townsend Bell in his seventh-career Indianapolis 500 start.
The car will feature the same paint scheme and crew uniforms as highlighted in the animated production, which was designed to bring the excitement and thrill of the Indianapolis 500 to a new market of children and families across the country.
Turbo is about a snail (voiced by Ryan Reynolds) who attains the power of super speed and attempts to win the Indianapolis 500. The movie features the voices of Reynolds, Samuel L. Jackson, Snoop Dogg, Paul Giamatti, Maya Rudolph, Dr. Ken Jeong and more.
The film was directed by David Soren off a screenplay developed by Soren, Darren Lemke and Robert Siegal. Defending Indianapolis 500 champion Dario Franchitti and motorsports legend Mario Andretti were creative consultants on the film, adding credibility and authenticity to the racing elements within the film.
Sadly Randy Bernard was removed as IndyCar CEO by the Hulman George family so he won't be around to take credit for the single most important marketing move IndyCar has ever made.
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