Monaco GP TV Rating (Update)UPDATE NBC’s live broadcast of the Monaco Grand Prix this past Sunday morning was watched by nearly 1.5 million viewers, making it the most-watched Formula One™ race on U.S. television in six years, and up 241% vs. last year’s race, which aired on SPEED, according to Fast National data provided today by The Nielsen Company.
The Monaco Grand Prix (7:59-10:30 a.m. ET/4:59-7:30 a.m. PT), which was broadcast live on U.S. network television for the first time, was watched by 1.456 million viewers and scored a 1.0 household rating. It is the most-watched F1 race on U.S. television in six years, since FOX broadcast the Canadian Grand Prix in the afternoon in 2007 (6/10/07, 1.494 million).
Viewership for the race was up 241% vs. last year’s Monaco telecast on SPEED (427,000 viewers), and was up 40% vs. FOX’s four-race F1 average last year (1.038 million), all of which were broadcast in the afternoon.
NBC tallied triple-digit increases vs. SPEED’s telecast last year among two key demographics, Adults 18-49 (461,000 vs. 127,000, up 263%) and Adults P25-54 (674,000 vs. 160,000, up 321%).
The next F1 race is the Canadian Grand Prix, which will air live on NBC at 2 p.m. ET on Sunday, June 9
05/28/13 On Sunday morning, NBC drew a 1.3 overnight for that network’s first-ever live telecast of the F1 Monaco Grand Prix. Compare and contrast that to what a typical F1 race on NBC Sports Network gets - a 0.2 to 0.3 range. So this shows what IndyCar might expect to get if they moved all their NBC Sports Network races to NBC. Oh wait, they cannot do that. They signed an exclusive network deal with ABC that only lets ABC broadcast IndyCar on network TV. Is that smart or what?
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