Harvick winning a Budweiser Duel in Daytona driving the Budweiser car
For more than 30 years Budweiser has sponsored some of NASCAR's top race car drivers. The King of Beers will continue its rich tradition in the sport by joining Kevin Harvick as he moves to Stewart-Haas Racing in 2014 to drive the #4 Chevy SS in the Sprint Cup Series.
"Over the last three years, Kevin has been an amazing ambassador for Budweiser, both on and off the track," said Blaise D'Sylva, vice president of media, sports and entertainment marketing, Anheuser-Busch. "We value that level of commitment, and we're proud to join him at Stewart-Haas Racing next season."
Under the terms of the deal, Budweiser will serve as primary sponsor of the #4 Chevy for 20 races as well as the Budweiser Duel during Budweiser Speedweeks at Daytona International Speedway. Budweiser will serve as a major associate sponsor for the remaining races on the Sprint Cup Series schedule.
With the move to Stewart-Haas Racing next year, Harvick will utilize the #4. The transition to the team comes as Harvick enters his 14th year in NASCAR's top series. Thus far, he has earned 21 Sprint Cup Series wins, 96 top-five and 198 top-10 finishes. Budweiser PR
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