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TW Steel clocks Yamaha MotoGP deal
Dutch watchmaker TW Steel has become a new global sponsor of the Yamaha Factory Racing MotoGP team.

The brand and the Italian-based outfit have signed a multi-year deal, which began at last weekend’s Italian Grand Prix, a race won by Yamaha rider Jorge Lorenzo (pictured).

“Our association with Yamaha Factory Racing simply showcases once again TW Steel’s ambition as a global brand,” said TW Steel’s chief executive and co-owner Jordy Cobelens.  “The platform the team offers us is immense, not only in terms of Yamaha’s worldwide reach but also thanks to the following enjoyed by the team competing in MotoGP.”

The partnership will see TW Steel branding incorporated into Yamaha’s activities at all MotoGP race weekends, while the company will also produce a Yamaha-inspired watch collection that will be worn by Lorenzo and teammate Valentino Rossi before being made available to public worldwide. Our TW Steel Yamaha Factory Racing collection will represent the very best from both brands and we look forward to launching these timepieces together shortly,” added Cobelens.

Lin Jarvis, Yamaha’s managing director, added: “It gives us great pleasure to be able to welcome TW Steel to the world of Yamaha Factory Racing and to the world of MotoGP.

“TW Steel is a young company and they share the same passion as our team in the way they go about producing their watches.”

The deal with Yamaha complements TW Steel’s existing motorsports sponsorship activities, which currently include deals with the likes of the Sahara Force India Formula One team and individual racing drivers such as David Coulthard and Dario Franchitti.

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