Valvoline returns to sponsor Hendrick teams Valvoline, a leading marketer, distributor and producer of quality branded automotive and industrial products and services, will be reunited with Hendrick Motorsports after finalizing a multi-year sponsorship agreement that will kick off next season. The Official Lubricants Partner of Hendrick Motorsports beginning in 2014, the Valvoline brand will be featured as a major associate sponsor of the teams full stable of Chevrolet SS race cars through the 2017 NASCAR campaign.
The company will utilize Sprint Cup Series drivers #5-Kasey Kahne, #24-Jeff Gordon, #48-Jimmie Johnson and #88-Dale Earnhardt Jr. as spokespeople to promote Valvoline premium motor oil products and services.
In addition, Valvoline will be the preferred oil poured by Hendrick Motorsports sister company, Hendrick Automotive Group, which operates 87 auto dealerships across the United States. The dealerships also will use Valvoline professional series, a line of fuel system preventive maintenance products that increase fuel economy and drivability, and Valvoline antifreeze. Both product lines contain patented technology that provides exceptional performance.
Beginning in 2014, Hendrick Motorsports will use Valvoline products in its Chevrolet R-07 racing engines in the elite Sprint Cup Series. Valvoline was a partner of the team from 1993-95, supplying lubricant technology that contributed to the organizations first Cup championship with Gordon.
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