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DATE News (chronologically)
09/27/13
irl
Rahal's car gets sleek new look at Houston Grand Prix Event  
Rahal's new look
Rahal Letterman Lanigan Racing (RLL) announced today that blu eCigs, the electronic cigarette brand widely known for superior style and quality, and the team will enter the Shell and Pennzoil Grand Prix of Houston doubleheader with a completely recharged look and feel to their Indy car, coated with a sleek matte black body and electric blue highlights.

Graham Rahal, who last competed on the track in 2007 and finished in second place, will pilot the all new design in races on October 5 and 6.  blu eCigs has taken a prominent role in open-wheel racing across the Indy car team as associate sponsor of the No. 15 Indy car driven by Graham Rahal for the full 2013 season.

blu eCigs will also be on-site in the entertainment area during the Houston Grand Prix event providing adult smokers with the opportunity to sample blu disposable products in their choice of Classic Tobacco or Magnificent Menthol flavors.

“We are excited to continue to lead the charge as primary sponsor of the Houston Grand Prix, a three-day event that we know will be brimming with energy,” said Matt Coapman, VP of Marketing at blu eCigs. “We have received an overwhelming response from our recent involvements earlier this racing season and are looking forward to bring the remodeled #15 IndyCar out on the track in Houston.”

Since its inception in 2009, blu eCigs has consistently led the charge to introduce e-cigarettes as a new class of smoking alternative to the US market and has done so in a pragmatic way - always keeping the customer experience as the central focus. In April 2012, blu eCigs was acquired by Lorillard, Inc., solidifying blu eCigs as a market trailblazer and further advancing the tremendous growth opportunity represented by the e-cigarette category. Today, North Carolina-based blu eCigs continues to set the standard in product innovation and responsible marketing.

“It is wonderful to be associated with an innovative, pioneering company like blu eCigs that is so committed to design,” added Bobby Rahal, co-owner of Rahal Letterman Lanigan Racing with CBS LATE SHOW host David Letterman and Mi-Jack co-owner Mike Lanigan. “As an owner, my goal was to always work with world-class companies that are relevant to our team as much as the fans, and blu has certainly proven this for us throughout the 2013 IndyCar season.”

blu eCigs and Rahal Letterman Lanigan Racing (RLL) were recently invited to the legendary Indianapolis Motor Speedway for an historic test run on the speedway’s road course. Check out this video for an exclusive look at blu eCigs’ involvement throughout the full 2013 IndyCar season.

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